Strategy Execution in Turbulent Times - Webinar

An EFQM Business School Series
Webinar scheduled at 13.00 (BST) / 14.00 (CEST) Read more

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What will this webinar cover?

Professor Micheli will build on recent work carried out by him with six large multinationals, to discuss how strategy can be successfully executed in turbulent, dynamic contexts.

Is there a link with the EFQM Model?

Pietro will draw on the EFQM Model’s key dimensions - Direction, Execution and Results – to discuss both behavioural (e.g., how to steer the organisation’s culture) and technical aspects (e.g., how to improve data quality). Also, he will emphasise the roles of stakeholders in both creating and executing strategy

So what has changed in terms of strategy execution?

Traditional approaches to strategy execution are based on the assumption of relatively stable contexts. Competitors are identifiable, key objectives can be confidently formulated, and decision-making can be supported by robust data. Over the past few years - and certainly during the current crisis - these assumptions have been challenged. Competitors may emerge outside of traditional sectors (e.g., fintech in banking), organisations increasingly aim to contribute to wider goals (e.g., social and environmental outcomes), and data has dramatically increased in quantity, but not necessarily in quality.

About the Speaker

Pietro Micheli, Professor of Business Performance and Innovation, Warwick Business School, UK

Professor Pietro Micheli’s research, consulting and advisory work focus on three main areas:
• Strategy execution
• Innovation management, particularly design thinking and digital transformation
• Performance measurement and management at both organizational and individual levels.

He is currently Professor of Business Performance and Innovation at Warwick Business School, where he is also Course Director of the Distance Learning MBA (ranked #1 in the world by the Financial Times). Previously, he was Senior Lecturer in Organizational Performance at Cranfield School of Management, and Research Fellow at the Advanced Institute of Management (AIM) research in London. In 2009-2011 he was Director of the Commission for public sector evaluation in Rome. He was awarded a PhD and a Master by Research in Management from Cranfield School of Management, and a Master in Management and Production Engineering from the Politecnico di Milano.

He has collaborated with over 60 organisations from the UN and UK Government to BP, KLM, Emirates Group and Tata. He has also run over 100 workshops (open and customised programmes), both privately and for other institutions, including Oxford Said Business School, Cranfield School of Management and Duke CE and won 17 teaching awards.

His research has resulted in the publication of three books, four reports, six teaching case studies, 27 business articles and 25 articles in top peer-reviewed journals, including Research Policy, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Public Administration Review, International Journal of Operations and Production Management, and Long Range Planning.